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Product design is the process of creating and developing new products that are functional, aesthetically appealing, and meet users’ needs. This process spans from the initial conceptualisation to the final design, taking into account technical, practical, and emotional aspects that will make the product useful and desirable in the market. Below are the key phases and elements involved in this process:
PRODUCT DESIGN AND DEVELOPMENT.


1. Research and Problem Definition
The first step in product design is to understand the problem the product will solve.
This includes:
Market and user research to identify customers’ needs, desires, and issues.
Defining the product’s objectives based on market insights and the company’s vision.

2. Ideation and Conceptualisation
In this stage, designers generate ideas on how the product could take shape, exploring a variety of creative options.
This includes:
Brainstorming sessions to explore multiple solutions.
Initial sketches and schematics to illustrate the product’s form, functionality, and appearance.
Assessing technical and financial feasibility of ideas to eliminate impractical options.

3. Product Design
This phase focuses on developing a more detailed and specific design.
It includes:
Industrial Design: Developing details such as shape, size, ergonomics, and materials, ensuring the product is both comfortable and functional.
Visual and Aesthetic Design: Working on aspects such as colour, texture, and appearance to make the product attractive and aligned with the brand.
Usability Design: Considering how users will interact with the product, optimising functionality and ease of use.

ENGINEERING.

4. Prototyping
Once the design is defined, prototypes of the product are created to test and refine the design.
This includes:
Scale models or 3D prints to visualise the design in real life.
Functional prototypes to allow usability testing and feedback collection.
Iterative design refinements, adjusting based on testing outcomes.

5. Testing and Validation
This phase ensures that the product meets necessary standards for quality, safety, and functionality before market release.
It includes:
Usability testing to ensure the product is intuitive and meets user expectations.
Durability and resilience testing, if applicable, to confirm that the product will withstand long-term use.
User feedback and final adjustments.

MANUFACTURING.

6. Launch and Production
After design finalisation and successful testing, the product is ready for production.
This step includes:
Preparing detailed technical specifications for manufacturing.
Collaborating with manufacturers to ensure the product is produced to design specifications and meets quality standards.
Initial monitoring post-launch to adjust details if production or usability issues arise.

7. Continuous Improvement
After the product enters the market, feedback collection may continue to inform future improvements. This is often referred to as product lifecycle management, allowing for optimisations or improved versions.

Key Aspects in Product Design
Innovation: Incorporating new ideas and technologies to stand out in the market.
Sustainability: Using materials and processes that minimise environmental impact.
Functionality and Usability: Ensuring the product is easy to use and meets users’ needs.
Aesthetics and Branding: Reflecting the brand identity and making the product visually appealing.

Product design is essential for creating solutions that not only function well but also deliver value and satisfaction to the customer, strengthening the connection between the user, the product, and the brand.

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