In Ideilan we have always considered design to be a vehicle for change and a means to improving our quality of life, relationships between people and the relationship between people and objects and technology, the society that surrounds us, the economy in which we operate and the environment in which we must live in a sustainable manner, both by solving problems and by identifying new opportunities.
Companies that invest in design obtain long-term financial results that are 50% higher than those that do not. Design can offer companies a competitive advantage.
The factory of the future, advanced materials, the growing demand for product customisation and sustainability (social, economic and environmental), their “servitisation”, the Internet of Things… are megatrends that generate enormous opportunities but which require a rethinking of the Innovation process, placing the human being at the centre of the process through the logic of Design.
We are entering a new era for Design, an era in which it is taking on a leading role in successful innovation processes, particularly in order to address the challenges posed to us by the new windows of opportunity and indeed by the technological and behavioural evolution of our societies.