Jon Santacoloma


His professional career as a designer began shortly after graduating in Economic and Business Sciences – his specialty was Marketing and Sales – from the Commercial University of Deusto, in 1996. A year later he was awarded a grant by the DZ – Design CENTRE programme, to specialise in industrial design. Subsequently, he furthered his studies at De Montfort University (Leicester, GB), where he obtained a BA (Honours) in Product Design and Furniture

Ideilan Design is formed by a team of highly qualified professionals with extensive experience in the sector. This working group provides the necessary balance between rationality and creativity, innovation, technological knowledge, economic thinking and humanism to undertake projects and to always meet the established requirements. Furthermore, our proximity to and our empathy with our clients, their needs and their objectives is, we believe, one of the strong points of our projects.



Graduated as a Technical Architect and Construction Engineer from the University of Navarra. He furthered his studies by taking a course to become an Occupational Hazards Prevention System Auditor and he then took a Specialist Master’s Degree in Building Installations (Zigurat). He has wide experience in the investigation of human relationships with Smart Cities, bringing new concepts to their design.
Prior to joining Ideilan Design he managed numerous projects relating to intercity transport and city life. He gained experience in companies such as SENER, INGELAN, INGEANOR and he undertook new initiatives such as “Adapt Your Home”. He is always sensitive to the accessibility and inclusion of all users and people. He is primarily interested in new concepts that shape modern cities and he works to create value and growth through innovation in such cities. Cities and their inhabitants, the quality of life through the objects that we find in them and how these objects interact with people.
After having collaborated with Ideilan on a regular basis, he joined the team in 2014. Since then he has focused on product and service development, mainly in the area of Smart Cities, managing projects and developing new urban concepts.

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Graduated in Geography and History from the University of Deusto, and she specialised in Art at the University of Oviedo. She is a certified consultant in methodologies for innovation from the Bai Agency, today known as BEAZ. She is a specialist in Industrial Design Management. She has collaborated with Ideilan Design since she began working in this field. Here she has learnt and she continues to learn and understand day in, day out, the dynamics of properly undertaken professional work, from strategy to marketing, controlling the entire process. This has allowed her to grow as a professional and to transfer that knowledge to her external tasks as an Industrial Design Technician in a technology centre, as well as to her facet as a teacher of interdisciplinary, bionic and ergonomic design projects. Teaching entrepreneurs to view design in a correct way. All this knowledge has allowed her to dynamise projects on a national level in the areas of enterprise, handicrafts, packaging and also in the social area with design and disability projects. She has spoken about this subject at several national events. She is the author of the teaching manual "What they don’t tell us about design." Her hobbies include writing and pottery as a vehicle for learning about values and time.