A BRIDGE BETWEEN PRODUCT AND INTERACTION, TANGIBLE AND INTANGIBLE


  • LET US RETHINK THE INNOVATION PROCESS: PRODUCT AND INTERACTION, TANGIBLE AND INTANGIBLE
  • WE PROVIDE THE PRODUCT (3-D) WITH INTERACTION (4-D)
  • WE PROVIDE PHYSICAL SUPPORT TO THE RELATIONSHIP BETWEEN PEOPLE - THE PRODUCT AT THE SERVICE OF THE PERSON
The capacity of user-centred design to humanise a company’s competitiveness strategy implies rethinking the innovation process from the perspective of the combination of tangible elements (product) and intangible elements (interaction with the user).

Interaction design creates a space for design activity with post 3-D situations, adding to the physical/material product 4-D interaction with people, time, movement, change, etc.

It represents the critical inflection point in the transition from “design fields of yesterday” (graphic design and industrial design/product) to the “emerging fields of tomorrow” (design of services and systems).

Assigning to Design a central space between the tangible and the intangible; a field of opportunity between engineering and consultancy, providing the product with 4-D interaction and a physical support for relationships between individuals

 

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The capacity of design to humanise a company’s competitiveness strategy, based on a process of innovation in which the user-centred design approach provides a guide and a central element by which to identify new opportunities that connect emotionally with clients, implies rethinking the innovation process from the perspective of the combination of tangible elements (product) and intangible elements (interaction with the user).

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Richard Buchanan’s well-known theory establishes an evolutionary process in 4 orders of design:

  • First order: signs and symbols >> products of graphic design / 2-D
  • Second order: objects of industrial design >> products / 3-D
  • Third order: services and activities >> Interaction Design, design of services / 4-D (time or based on movement)
  • Fourth order: systems and environments >> architecture, urbanism, organisational design, systems architecture, etc. (N-dimensional, multiple axes of concerns and change, including: society, government, community, public policy, law, natural ecology, etc.)

In addition to structuring the evolution of an increasingly complex and ambitious Design activity, the most interesting aspect of this theory is what design interaction means as a space for the design activity with post 3-D situations, adding to the physical/material product 4-D interaction with people, time, movement, change, etc. Interaction design represents the critical inflection point in the transition from “design fields of yesterday” (graphic design and industrial design/product) to the “emerging fields of tomorrow” (design of services and systems).

It implies assigning to Design a central space between the tangible (the material product, the physical world) and the intangible (the user experience, the service associated with the product, the interaction between people and between them and the products); a field of opportunity between engineering and consultancy, providing the product with 4-D interaction and a physical support for relationships between individuals.