USER-CENTRED INNOVATION


Companies that invest in design obtain long-term financial results that are 50% higher than those that do not. Design can offer companies a competitive advantage
Design is gaining importance in the way in which organisations are structuring themselves, operating and even thinking. Design is probably the single greatest source of growth for any organisation; closely linked to innovation, it is the source of competitive advantages.

Why?

  1. Because design humanises innovation as it is perfectly client-oriented and closely linked to the solution to consumers’ real problems.
  2. Because it promotes and channels the rethinking of the innovation process from the perspective of the combination of tangible elements (product) and intangible elements (interaction with the user).
  3. Because, once it is integrated in the strategic processes of a company, it is the key to their differentiating themselves from their competitors in a world that is increasingly commoditised.

Design can add value to any organisation, by:

  • Promoting disruptive innovation and the opening of non-disputed market niches.
  • Differentiating (decommoditizing) products and services in order to attract clients.
    Strengthening the brand, embodying the values of the company and making it more recognisable.
  • Strengthening the brand, embodying the values of the company and making it more recognisable.
  • Improving the innovative capacity of the company, providing a more structured and consistent approach to the development of new products/services.

It provides quantitative benefits (sales growth, increased market share, cost reduction or increased efficiency in production, reduction of time-to-market) and qualitative benefits (greater brand recognition, increased client satisfaction, greater product/service consistency, or the reduction of the failed projects rate).