From the perspective of User-Centred Design and addressing the frameworks of opportunity represented by Advanced Manufacturing, Advanced Usability and Advanced City, we can outline the main areas for developing new spaces of innovation by design.

Energy and Lighting. A user-centred design that, in addition to developing friendly solutions and device-user bidirectionals, is committed to energy efficiency and the development of efficient uses, integrated into the daily life of the users.

Mobility and Transport. As a sector of opportunity for innovation by design, oriented toward new infrastructures, devices and means of transport, both private and public but also individual and collective, efficient and sustainable, that respond to the shortage of public space and the demands of environmental sustainability.

Leisure and Sport. The multitude of sports areas, the diversity of the people who play sport and their infinite possibilities generate opportunities for the design of product-service systems, beyond the design of physical objects, that respond not only to the needs of the sport but also to additional needs that may be of interest to the user.

Dependency, health, safety and children. How can we improve life habits? How do our needs vary as we age? User-centred design responds to these questions by turning to the protagonists themselves and by designing products that address their needs.

Robotics in new environments. . The use of automatisms in new environments makes robotics a field in which innovation by design is crucial if we are to define and respond to the needs for which new robots are manufactured in areas as diverse as education, therapeutics and rehabilitation, accompaniment, leisure, home, trade, catering…

Intelligent urban equipment. The development of Advanced Cities makes the urban environment an incomparable setting for innovation and design, giving prominence to ‘intelligent’ urban equipment and allowing citizens to interact with these elements of the urban landscape while they become driving elements of public spaces.

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