INNOVATION SPACES FROM DESIGN


  • OPPORTUNITY MEGATRENDS: ADVANCED MANUFACTURING, ADVANCED USABILITY, ADVANCED CITY
  • NEW DEMANDS AND POSSIBILITIES: SERVITISATION, CUSTOMISATION, SUSTAINABILITY, INTERNET OF THINGS, ADVANCED MATERIALS…
  • NEED TO HUMANISE INNOVATION BY PLACING THE INDIVIDUAL AT THE CENTRE OF THE ENTIRE PROCESS
  • INTERPRETATIVE AND CREATIVE CAPACITY OF USER-CENTRED DESIGN
The factory of the future, advanced materials, the growing demand for product customisation and sustainability (social, economic and environmental), their “servitisation”, the Internet of Things… are megatrends that generate enormous opportunities but which require a rethinking of the Innovation process, placing the human being at the centre of the process through the logic of User-Centred Design.

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The humanising effect of a User-Centred Design logic leads to new opportunities for innovation capable of anticipating the needs of the user; new interpretations of the needs and the usefulness of the products in which their design takes on a new dimension: the product ceases to be a physical object and becomes an intelligent product, a hybrid between a product and a service capable of achieving a better emotional connection with the user and of facilitating differentiation in increasingly commoditised markets.

This evolution, from product to the system-service product, whose primary consequence is the repositioning of the product as a means of interaction between human beings, opens a new framework for innovation by design and offers new opportunities geared to enrich the entire innovation process through design, from conceptualisation to aesthetic design not forgetting technical-functional design.

The factory of the future, advanced materials, the growing demand for product customisation and sustainability (social, economic and environmental), their “servitisation”, the Internet of Things… are megatrends that generate enormous opportunities but which require a rethinking of the Innovation process, placing the human being at the centre of the process through the logic of User-Centred Design.

This future is already here: we are already working on three major lines of opportunity.