Our aim since we first thought about creating IDEILAN DESIGN S.L. was to provide industrial design solutions to firms in a world in continuous change and transformation. The team of professionals in IDEILAN, under the leadership of Jon Santacoloma, has a new way of understanding the contribution of design to firms and institutions, whose final result is a combination of technology and beauty in products at the same time, joining usefulness and esthetic, day to day things and excellence. Because of this, far from speaking only of new products, or innovation in itself and by itself, the core idea in IDEILAN DESIGN is the search of new values for our society; a society which, even if it has almost everything at his disposal, anxiously looks for his own identity in daily goods.

The aim of IDEILAN DESIGN is to make a contribution with innovating ideas, always supported by rational analysis to make it possible the optimisation of resources and the achievement of the best possible result. Our belief is that the ideas which do well and are profitable in markets do not come by chance; they come as a result of hard work and analysis of the usefulness and meaning of products.

In this process it becomes crucial to study market needs and demands and to work in constant collaboration with clients. In this way it becomes possible to transform an idea into a new product, attractive for markets as well as profitable for the firm. At the same time, the firm gets a very valuable element in an environment of very quick changes in products and competitors in the markets. The contribution of IDEILAN DESIGN in this process is the optimisation of time for thinking and decision taking about new products, to which is added the profitability analysis, always in a team work contrasting view with clients. The final result of the whole process is a real great reduction of risk when trying the introduction of a new product in markets.

IDEILAN DESIGN is determined to continue making its greatest effort to print into our usual daily products the signs of their own identity.